The way Microsoft uses website content and AI in Bing Search is a win for publishers and users
There are two sides of this, the front end and the back end.
On the front end, Bing is blending links to website sources within a relevant contextual output. That’s a win for publishers because that has the potential for a better search referral without the ambiguity of the traditional ten blue links.
The back end features the Bing Orchestrator, which uses the web data contained in the Bing index to ground the GPT part, improving relevance of the output, which is also a win for publishers.
Microsoft Prometheus Model
Microsoft has previously described the Prometheus AI Model, a collection of techniques for interacting with the OpenAI model.
The latest blog post provides new details about what the new Bing search with AI is.
What first stands out is that OpenAI shared their next generation version of GPT with Microsoft in the summer of 2022.
This next generation model features “creative reasoning capabilities” that are more powerful than GPT-3.5, the technology underpinning ChatGPT.
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